About Tracksmails

Company and product information

Tracksmails is a click-tracking, attribution, and performance measurement platform for advertisers, publishers, agencies, and performance marketing teams.

What Tracksmails does

• Generates campaign-specific click-tracking URLs
• Records click and attribution information for reporting
• Supports advertiser and publisher server-to-server postbacks
• Associates clicks with conversions and campaign performance
• Supports transparent tracking destinations for compatible advertising platforms
• Captures supported advertising identifiers such as GCLID, GBRAID, and WBRAID when they are supplied to the tracking request

Transparent click tracking

For transparent tracking requests, Tracksmails exposes the immediate next-hop destination in a URL parameter rather than hiding that destination from the caller.

Our primary transparency parameter is:

Where applicable, a secondary transparency control parameter may be used:

A Google Ads tracking-template format supported by Tracksmails is:

The advertiser's Final URL remains configured with the advertising platform. During normal Google Ads processing, the {lpurl} ValueTrack macro is populated with the Final URL.

Company information

CAR N DRIVE PRIVATE LIMITED
RE 1C, Punjabi Association, Sector 29
Noida, Gautam Buddha Nagar, Uttar Pradesh 201301
India

For product or company questions, visit our Contact page.